I found an interview with Henry Goss, the architect and visualiser who produced these renders for "Staithe End House". Goss talks to Dezeen about how 3D visualisations are becoming indistinguishable from real photographs an how this in itself can be a problem for designers as the final product may look worse than the render!
Goss says that 3D renders are already almost indistinguishable from photographs, but are being taken to the next level by "the addition of real world imperfections. Scratches in metal, splinters and chips in timber boards, even fingerprints."
Goss believes there are three categories to sucessful architectural visualisation:
1. A technical understanding of the software, this may be obvious but it is impossible to have proper control without having a fairly good knowledge of the tools you are using.
2. An understanding of architecture. An architectural visualiser who has no real appreciation of their subject matter will never grasp the subtleties of what they are attempting to recreate.
3. An understanding of architectural photography. This is often the most overlooked and potentially most important aspect of the three.
Its hard to believe that an image with such depth of field was created with computer software!
The whole 3D industry is heading in the direction where you have a single model of a building which can hen be used by architects, engineers, interior designers as the architectural components, building services components and the structure can all be edited in this one model.
Computer-aided design has now reached a level where it's all becoming very integrated and very easy to collaborate with all members of a project
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